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Research Methodology For Management

K.K. Jose (Author) N. Ravindranathan (Author)

The Book on Research Methodology for Management describes basic concepts in Research essentially to be remembered and followed, in a research work, expressed in simple language with illustrations. As a Pre requisite for the introduction of the Fundamental principles of research and its significance, in the beginning of the book itself, Process of Research is explained in Thirteen chapters in the Part 1 of the book in an ON LINE Pattern for clarity of research terminology in the context of Areas of Application .Each chapter is provided with an Introductory Note and few suggested References which is an unique feature of this book. The procedures to be followed for Analysis and interpretation of research data are explained with number of live examples in Part 2 of the book enabling to identify the strategy for analysis by the researcher to continue the work in right direction. Models of Research Proposals are given in Part 3 of the book for guidance .The book contains Schematic charts for doing research, sample formats for data collection and a Glossary of Research terms commonly used during the research work, in Part 4. The Book is prepared as a Self Study material for Researchers, Students, Teachers in Medical, Veterinary, Agriculture and Management and allied areas and is an output of rich experience in research and as a Felt need of a book on Fundamentals on the subject expressed by Researchers during the productive discussions from time to time.  

Contents: I. Fundamentals of Research Process: 1. Basic Concepts of Research Process. 2. Research Designs. 3. Sampling Designs in Research. 4. Data Collection Methods For Research Work. 5. Attitude Measurement Techniques. 6. Measures in Descriptive Statistics. 7. Probability Concepts. 8. Estimation of Population Parameters. 9. Testing of Hypothesis. 10. Non - parametric Tests. 11. Correlation, Regression and Association. 12. Multivariate Analysis. 13. Report Writing. 14. Common Errors Found In Research Reports. II. Analysis and Interpretation of Practical Problems: 15. Data Summarization. 16. Measures of Central Tendency. 17. Measure of Dispersion. 18. Sample Size Calculation. 19. Selection of Samples Using Different Sampling Methods. 20. Experimental Designs. 21. Correlation, Regression and Association. 22. Estimation of Parameters. 23. Probability. 24. Testing of Parametric Hypothesis. 25. Testing of Non Parametric Hypothesis. 26. Multivariate Analysis. III. Models For Research Proposals: 27. A Study on Financial Performance of MDC Bank Limit. 28. A Comparative Analysis of Changes in Loan Portfolio. 29. Behaviour of Fruit Beverages Market and Brand Equity. IV. Annexures: 30. Model Questionnaires. 31. Glossary of Terms Used in Research. 32. Bibliography. 33. Statistical Tables. 34. Table of Random Numbers. 35. Profile of Authors.

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Bibliographic information

Title Research Methodology For Management
Format Hardcover
Date published: 23.09.2019
Edition 1st ed.
Language: English
isbn 9789388264679
length 248p.