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The Mass Manipulative Model of the Media proposed by academics such as Stuart Hall cites “structured ideological biases” as significant influences on the selection and presentation of news by the media. At a practical level, there have been numerous studies showing osmosis and hegemony - passed down attitudes and practices within the culture of media organisations - exerting a major influence on media reporting. Increasingly in the past few decades, public relations has been cited as a major influence on modern mass media, but journalists reject such suggestions too and cling to an ideologically-based notion of independence and objectivity. This book examines the relationship between the media and public relations (PR), and is timely given worldwide growth of the PR ‘industry’, a number of recent controversies involving the media and PR, and conflicting claims over the role and impact of public relations.