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Who Blunders and How: The Dumb Side of The Corporate World

Robin Banerjee (Author)

Many big companies—famous brands, once loved and revered—often disappear into oblivion mainly due to their own follies. Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars. In the unforgiving world of modern business they failed to adapt, only to perish. Many businesses fail to address this basic truth. Every business is tested for endurance and accomplishment but only a few extract strength and wisdom from their trying experiences. Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled. Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines once considered as the great ones to emulate, all failed to live up to their repute. Instances of business blunders and bloopers are many. They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, corporate fraud, unmanageable debts and numerous others. This book will help you understand many famous, frequent and common mistakes committed by businesses over time. The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder return.

Contents: Introduction. 1. Quality quivers and quandary. 2. Family business fallacy. 3. Disputes spell doom. 4. M&A is a mugs game. 5. Public relations faux pas. 6. When the boss bungles. 7. Corporate governance ills. 8. Skidding on innovation. 9. The debt trap. 10. Mortal mistakes. 11. Mangled business models. Epilogue. Index.

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About the author

Robin Banerjee

Robin Banerjee is a senior professional executive with over 35 years of experience in several large multinational corporations in more than 20 countries. He is a Chartered Accountant, Cost and Management Accountant, Company Secretaryand has a Master’s degree in commerce. During the initial years of his career, he served in Hindustan Unilever in several positions, including as the General Manager of its Exports and MandA divisions. He then moved to Germany and joined Arcelor-Mittal as its Managing Director and CFO of its German operations. After working in Germany for five years, Robin moved back to India and joined Thomas Cook as its Executive Director. He then moved to Essar Steel as the company’s CFO and member of its global board. After that he joined Suzlon India Ltd. as its Group CFO and member of its board for several of its international companies in Australia, China, Chile, Mexico, South Africa and the USA. Currently, he is the Managing Director of a large manufacturing company. Robin has won several awards and was nominated by Business Today as the Best CFO in India; as CFO-100 in 2010 and 2012 by the CFO-Indiamagazine; the Corporate Leader in India by DNA; and many others. Robin has written three books on indirect taxation, one of which, Modvat, has gone into 10 editions. He is an acclaimed speaker on business management and finance-related topicsand has presented papers in numerous national and international seminars. He frequently writes for various journals, magazines and web-sites.

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Bibliographic information

Title Who Blunders and How: The Dumb Side of The Corporate World
Format Softcover
Date published: 19.08.2019
Edition 1st ed.
Language: English
isbn 9789353285791
length 312p.