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There are 7.7 billion sales owners in the world because everyone in the world is either selling a product, service or idea. The fact that everybody is selling brings its own challenges and possibilities. How can high growth companies and start-ups successfully win clients in the face of unprecedented competition? Is there a structured and hassle-free way for a sales owner to become a trusted advisor? How can you become a great storyteller and move people? Rather than following a complex set of processes that don’t work, is there a simple way to create predictable sales? Can ONE sales strategy be applied in both the business and personal context? Narrating 31 experiences from Business to Business (B2B), Business to Consumers (B2C) and Personal life scenarios, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. What’s more, it provides you with an easy to implement and clear blueprint of this strategy. This book is for everyone who wants to create EPIC Sales in Business and in Life.