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The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure

 
Synopsis

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?  More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.   

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Bibliographic information

Title The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure
Format Hardcover
Date published: 27.07.2019
Edition 1st ed.
Publisher Penguin India
Language: English
isbn 9780670090792
length 240p.