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Synopsis Digitisation has overtaken all the transmission systems. In the field of direct broadcasting, digital technology has produced a radial increase in the number of programme streams and services directly accessible to viewers. With the help off broader transmission capacity in telecommunication networks, conventional television and radio network services can be broadcast in other types of telecom networks as well. Globalilsation of the broadcasting media makes it all the more important that national public broadcasters provide programming with national public-affairs programming. The proliferation of alternatives to traditional broadcasting, notably cable, satellite, and especially the internet, provides a plethora of viewing and listening options, but the fragmented nature of this market makes it unlikely to produce the kind of high-quality educational and public-affairs programming needed to prepare citizens for the 21st century. The book elaboratively discusses the digitization of broadcasting media and the role of internet in the transformation of the media environment . It explains how broadcasting systems and their business plans will change, and the changes that are already occurring in the relationship between the broadcast service providers and the audiences.