Your cart is empty empty bag

Free Worldwide Delivery on orders over $50


Understanding Buying Behaviour of Indian Families

Sheetal Kapoor (Author)
Synopsis How do consumers make purchase decisions is a Fascinating subject to be studies. Family as a conglomerate of several individuals influences the purchase of various products. The influence of family in the purchase decision-making depends upon the cultural background. Though vast literature on the subject is available on purchase behaviour of Indian households in terms of a select category of consumer durables. It makes useful suggestions for devising appropriate marketing strategies.
25.20 22.68 $ 28.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
About the author

Sheetal Kapoor

Sheetal Kapoor did her B. Com. (Hons.) from the prestigious Hindu College, University of Delhi. Thereafter, she obtained her M.Com., M.Phil. and Ph.D. degrees form the University of Delhi. Dr. Kapoor has 8 years of teaching and research experience to her credit. Specialising in marketing strategies, she has published a number of articles in reputed professional journals on the subject. Presently, she is a lecturer in the Department of Commerce, kamla Nehru College, University of Delhi.

Write a review
Reviews 0in total

Bibliographic information

Title Understanding Buying Behaviour of Indian Families
Format Hardcover
Date published: 01.01.2002
Edition 1st.ed.
Language: English
isbn 817708027X
length xvi+270p., Tables; Notes; Bibliography; Index; 23cm.