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Advance Marketing Management

Ajay Trivedi (Author) Shakina Tabbsum A. Munshi (Author) Hidayatull K. Meman (Author)

Presenting the first edition "Advance Marketing Management" written for students of PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real business world information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about advance marketing management. This title "Advance Marketing Management" provides them an opportunity to develop the skills necessary to meet the challenges.

Contents: Module 1. Decision Support System and Marketing Research. Module 2. Designing and Managing Services. Module 3. Retailing. Module 4. Developing Marketing Strategies and Plan Case Study.

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Bibliographic information

Title Advance Marketing Management
Format Hardcover
Date published: 31.12.2018
Edition 1st. ed.
Language: English
isbn 9789352739677
length 290p.