Logo

0
Your cart is empty empty bag

Free Delivery Worldwide on orders over $50

Х

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

 
Sandra Stahl (Author)
Synopsis

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.

This book is a cornerstone for PR students and novices looking to break into the industry, and for junior and mid-level PR practitioners interested in learning new skills, which they can use to gain a creative edge on their competition.

Contents: 1. PR has no boundaries. 2. The PR fundamentals. 3. Think attraction, not promotion. 4. Creativity. 5. Don’t just listen; really hear and include. 6. Words are our currency. 7. Inspire to change behaviour . 8. Why not? Embrace change. 9. Never forget, it’s business. 10. Perfection is overrated. 11. What’s next for PR?. 12. Messages from the masters. 13. Resources. 14. Epilogue. 15. Notes and further reading.

Read more
22.50 20.25 $ 25.00 $
Free delivery Wolrdwidе in 10-18 days Ships in 1-2 days from New Delhi Membership for 1 Year $35.00
Get it now and save 10%
Members SAVE 10% every day
BECOME A MEMBER
Write a review
Reviews in total
 

Bibliographic information

Title The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Author Sandra Stahl
Format Hardcover
Date published: 31.12.2018
Edition 1st. ed.
Language: English
isbn 9789352807451
length 288p.