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Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do

S. Parthasarathy (Author)

What needs of an entrepreneur get met by meeting the unmet needs of a customer? What is the main purpose of a business? Do market conditions attract a person to take up entrepreneurship or does the individual attract a specific kind of business opportunity? We often cite reasons external to ourselves when we wish to find a rationale for doing something. Is there a characteristic in us that attracts us to opportunities of a specific kind? Will these opportunities result in success and provide us with a personal sense of alignment to who we are?

These perspectives provoke the reader to question, reflect and refine his or her thoughts on certain core fundamentals of entrepreneurship. The author has shared interesting models to help businesses discover customer needs, define customers, segment markets, reach out to customers, and position their offerings.

The need for emotional intelligence, growth, innovation, new idea generation, empathetic communication, congruent actions and resilience after business failures have all been explored in this book using various models, case studies and illustrations.

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About the author

S. Parthasarathy

S. Parthasarathy is an officer of Indian Railway Accounts Service (IRAS) and is currently Financial Adivser and Chief Accounts Officer (FA & CAO) of Southern Railway. He graduated in Electrical Engineering from Madras University and joined the Railways in 1970. He has worked in various capacities in Indian Railways. Some of these are as Divisional/Senior Accounts Officer in Solapurs, Vijayawada, Secunderabad and Kota, Electronic Data Processing Manager in Chittaranjan; Professor/Railway Staff College in Vadodara; Divisional Railway Manager in Tinsukia; FA & CAO on Western Railway & Central Railway in Mumbai and FA & CAO, ICF in Chennai. He has also served outside the Railways on deputation as Internal Financial Adviser & Head Accounts Division of BARC and as Member, Finance of KVIC, both in Mumbai. Shri Parthasarathy has traveled widely in India as well as Europe where he had gone on training a number of times. Shri Parthasarathy is a self-confessed addict of Carnatic music, Cryptic Crosswords and Computers.

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Bibliographic information

Title Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do
Format Softcover
Date published: 31.12.2018
Edition 1st. ed.
Language: English
isbn 9788129151124
length 277p.