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Games Customers Play

Ramesh Dorairaj (Author)

Are you coming across clients who no longer believe in win-win deals? Do you think customers are negotiating even harder? Do you have a feeling that you are playing a different game now?

Business has been an endless series of games played by buyers and sellers-with one difference. Both sides could win at the same time.

But somewhere along the way, many customers have changed the rules of these games in their favour. As a seller, when do you give in and when do you hold back? When do you walk away? Do you search for other markets? Or do you grin and bear it in the hope of better times?

In Games Customers Play, Ramesh Dorairaj shows you how to spot such games and change the rules to your advantage. So that it doesn't matter what the deal is, you will always win!.

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Bibliographic information

Title Games Customers Play
Format Softcover
Date published: 31.12.2018
Edition 1st. ed.
Language: English
isbn 9780143442141
length 224p.
Subjects Sports