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Social Media: An Innovative Tool for Technology Transfer in Agricultural Extension

 
B. Sudhakar (Author)
Synopsis

This text book have give in-depth information on social media through which the contents What is Social Media? - Different authors definitions on social media and finally my own definition, Why Social Media? - highlighted the different authors views and opinions on need of social media to the public for quick communication and transfer of technologies. Important of Social Media in Agricultural Extension - this book concentrated on social media importance for technology dissemination in agricultural extension was the main subject for discussion.

Highlighted about some positive aspects of social media like Advantages, Role and Use of Social Media in Agricultural Extension. Some negative aspects of social media like Disadvantages, Challenges, Implications, Issues and Barriers of Social Media in Agricultural Extension and finally reported Some Rectifications in using Social Media and Government Projects in Social Media for Agricultural Extension.

This text book will be useful to the researchers, scientists, policy makers, students researcher, extension functionaries, both central and state government research stations and research centers of agricultural and allied subjects, universities and colleges, NGO’s, private agencies and farmers (who is the target group for development and dissemination of technologies). All efforts have been made to make the book most up-to-date.

Contents: 1. Introduction. 2. What is social media? 3. Why social media? 4. Importance of social media in agricultural extension. 5. Types of social media platforms used for technology transfer in agricultural extension. 6. Facebook. 7. WhatsApp. 8. Linkedin. 9. Twitter. 10. Blogs. 11. Instagram. 12. Flickr. 13. Pinterest. 14. Youtube. 15. Wikipedia. 16. Agropedia. 17. Researchgate. 18. Academia.edu. 19. Farmbook. 20. Advantages of social media in agricultural extension. 21. Uses and purpose of social media in agricultural extension. 22. Disadvantages of using social media in agricultural extension. 23. Disadvantages of social media for the society. 24. Challenges of social media use in agricultural extension. 25. Social media implications, issues and barriers in agricultural extension. 26. Some rectifications for using social media in agricultural extension. 27. Government projects in social media for agricultural extension. 28. References. 29. Webliography. Abbreviations.

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Bibliographic information

Title Social Media: An Innovative Tool for Technology Transfer in Agricultural Extension
Author B. Sudhakar
Format Hardcover
Date published: 24.08.2018
Edition 1st. ed.
Publisher Agrobios
Language: English
isbn 9788193753736
length 170p.