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This book is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television conventions to meet the needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but have also given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community.

Contents: Preface. 1. Discovering Local Media. 2. Background and Methods. 3. Programme Content and Text Analysis. 4. Media Convergence and the Use of ‘Whatsapp’. 5. Viewers’ Perspectives. 6. Balancing the Global and Local. Bibliography. Index.