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The Curious Marketer: Expeditions in Branding and Consumer Behaviour

 
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About the author

R. Gopalakrishnan

Dr. R. Gopalakrishnan is Professor of Geography, North Eastern Hill University (NEHU). He has done extensive research on ethnicity, insurgency and political geography of North-East India. He has authored several books on North-East India and Afghanistan. He is the President of Policy Alternatives for the North-East and Conflict Elimination Awareness (Panacea), Shillong.

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Bibliographic information

Title The Curious Marketer: Expeditions in Branding and Consumer Behaviour
Format Hardcover
Date published: 10.03.2017
Edition 1st ed.
Publisher Penguin Portfolio
Language: English
isbn 9780670089758
length xxvi+322p., 23cm.