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About the author

Masroor Ahmad Beg

Dr. Masroor Ahmad Beg did M.com (Applied Economics), M.Phil, PhD (Delhi School of Economics) and M.B.A. He acquired prominence in the area of international business, Indian Economics and Islamic Banking during his 29 years teaching career at University of Delhi His active participation in the World Economics Congress in association with Indian Economics Association held at New Delhi in the year 1986 was his motivating force to remain in the academic domain.

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Bibliographic information

Title Modern Approach to Marketing
Format Hardcover
Date published: 15.12.2016
Edition 1st. ed.
Language: English
isbn 9789385000843
length xviii+175p., Illustrations; Black and White; 23 cm.