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This book titled as “Challenges In Rice Marketing In Indian Agriculture” is a research piece of work published as a reference book with a mission to facilitate the research scholars and the students of M.Com, MBA, M.A. (Eco),B.sc (Agricul.Eco.) and marketing professionals who are interested to know about the Agricultural Marketing particularly Rice Marketing scenario of a rice bowl area in Indian context. The author Dr. Prabhkar Gupta is a renowned name in the academic field and is a popular author of different text books on Commerce, Management and Economics subjects. Now, he is presenting this book written with a highly practical approach and in a comprehensive manner so that the researchers may easily understand the way and style of simple presentation of their research work with practical illustrations. This book is intensively revised with a view to focus current information on the subject. After going through the entire book the aspiring research scholars may easily able to find out hidden topics of their choice on the subject for further research projects. Having more than 45 years of teaching and research experiences in the academic field the author has tried to present such a book which will provide valuable guidance to research students for research programmes of different Universities and Institutes. They may easily learn the simple and pragmatist way of thesis writing and elucidation of the subject matter effectively. This book will be helpful for planning the research work and to proceed further to continue it till it’s completion for marketing professional and research scholars.