Logo

Is there a distinctive ‘India way’ of doing business? This query finds resonance not only among corporate leaders but also in academic studies focusing on emerging market multinational enterprises (EMMNEs) in Asia. The speed and spread of EMMNEs has caught the world by surprise, and prompted a need to understand whether, why, and how multinationals from emerging economies are different from the ones in developed countries. Based on comparative data and interviews with over 90 senior managerial personnel from Indian multinationals, this book provides a comprehensive picture of the emerging multinational firms from India in terms of their internationalization process, competitive advantages, approach to global markets, and future outlook. With chapters from leading scholars in the field of international business, Emerging Indian Multinationals throws light on the characteristics, concerns, challenges, and strategies of Indian multinationals from an emerging-market perspective to facilitate crossvergence of best practices for all multinationals in a multipolar world.

Contents: Foreword/Kumar Mangalam Birla. Introduction/Adrian Wilkinson and Pawan Budhwar. 1. Emerging market multinationals: An overview/Mauro F. Guillen, Esteban Garcia-Canal, and Raquel Garcia-Garcia. 2. Theoretical perspectives on emerging market multinational firms/John A. Mathews. 3. Overview of Indian multinationals/Nikhil Celly, Abhishek Kathuria and Venkat Subramanian. 4. Competitive advantages of Indian multinationals/Nagesh Kumar. 5. Internationalization of India Inc.: Tracing the global footprints of Indian multinationals/Mohan Thite. 6. Approach of the Indian multinationals to developed and developing markets and subsidiaries/Mohan Thite. 7. Global HR roles and factors influencing their development: evidence from emerging Indian IT services multinationals/Mohan Thite, Pawan Budhwar and Adrian Wilkinson. 8. Clash of Auto-Titans: Indian and Chinese firms in the global car industry/Alessia Amighini and Andrea Goldstein. 9. Future outlook for Indian multinationals/Sumon Kumar Bhaumik. 10. The rise of emerging market multinationals: implications for International management/Afonso Fleury, Silas Costa Ferreira Junior and Jose Henrique Dell’Osso Cordeiro. Executive Commentary/Santrupt Misra. Index.