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Footprints of Enterprise: Indian Business Through the Ages

 
Synopsis One of the oldest civilizations in the world, India has been the subject of cultural, social and political history. But the history of Indian business remains to be told. This book is an evocative account of Indian entrepreneurship and entrepreneurs from the dawn of civilization to the present. Comprising chapters by prominent historians, economists, business journalists, businessmen and diplomats, this lavishly illustrated volume charts the business history of the Indian subcontinent from the early days of the Indus Valley Civilization to current times, with fascinating snapshots of trade in the colonial era, the state of industry at the time of independence and after, and the more recent reforms and their impact on society. Business trends in independent India are examined contextually for the period 1947 to 1998, as is the growth of agriculture, banking, science, technology, law, industry and trade. The historical route is a long and interesting one and this book captures rare glimpses of the eventful journey. It showcases the entrepreneurial, commercial and industrial acumen of Indian businessmen, demonstrating their skills, astute economic understanding, and willingness to try their mettle against severe odds. It presents case-studies of the pioneers of Indian business and their contribution to the growth of business and society in India. Despite some initial setbacks in the early decades of independence, the country's commercial visionaries have made tremendous inroads into the global business scene. This book presents the response of the Indian business community to the calls of globalization and liberalization, and its ability to innovate, adapt to new technologies, and diversify into new areas. It also provides glimpses of the emerging business potential of India in the next millennium and the success of Indians abroad. CEOs and senior managers, businessmen, management professionals, NRIs and foreign investors, students of business, diplomats and general readers interested in business will all find this book an immensely valuable resource.
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Bibliographic information

Title Footprints of Enterprise: Indian Business Through the Ages
Format Hardcover
Date published: 01.01.1999
Edition 1st ed.
Language: English
isbn 0195647742
length xix+420p.. Plates; 29cm.