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There is a growing realisation that long-term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This volume is a compilation of the CSR initiatives of various organisations. It presents the 21st century best practices and the dynamics of CSR for practitioners, academicians and researchers. This book is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink their CSR practices.

Contents: Preface. Section I: Corporate social responsibility and legislations. 1. Decoding corporate social responsibility: the global perspective/R.K. Mishra, Shulagna Sarkar and Punam Singh. 2. Embedding corporate social accountability through ruggie’s framework (2011): an initiative to plug-in the corporate human rights contravention/Dhirendra K. Vajpeyi and Roopinder Oberoi. 3. Social auditing: an essentiality to effective corporate social responsibility/Dillip Kumar Kar. 4. R&R Versus corporate social responsibility: a curtain raiser/Bibhu Prasad Mohanty. 5. Corporate governance and corporate social responsibility in perspective/Kirti Chawla. 6. Social auditing and public policy: a mass media critique/Dharmesh Pushpa Dhawankar. Section II: Corporate social responsibility and emerging issues. 7. corporate social responsibility and sustainability: new mantras of corporate strategy/Arun Kumar Rath. 8. Turning the wheel of social responsibility: towards integrating corporate social innovation with the corporate social responsibility agenda/ Tulsi Jayakumar. 9. Creating shared value for leveraging full spectrum corporate social responsibility: an emergent deepening in syntax of responsible capitalism/Roopinder Oberoi. 10. Ethical business for sustainable development: a new paradigm of corporate social power in global governance/Manosmita Mahapatra and Subhransu Panda. 11. Awareness of corporate social responsibility activities through internal communication practices/Sweta Saurabh. 12. Inclusiveness as a tool for corporate social responsibility: a perspective/Krithika Ram. 13. Monetising corporate social responsibility activities of employees: challenges and opportunities/A. Sridhar Raj. Section III: Best practices in corporate social responsibility. 14. Corporate social responsibility practices and its outcomes of public and private undertakings in India/M. Jothi. 15. Assessing corporate social responsibility practices of Mauritian companies/H. Urdhin, K. Padachi and K. Seetah. 16. Corporate social responsibility at NMDC limited/P. Shyam and Jibitesh Rath. 17. Making corporate social responsibility mandatory: where are we heading towards? An empirical study/Anupam Anand and Rajender Singh Sajwan.