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Revolutionising Corporate Social Responsibility: Towards a Sustainable Tomorrow

R.K. Mishra (Editor) Shulagna Sarkar (Editor) Punam Singh (Editor)

There is a growing realisation that long-term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This volume is a compilation of the CSR initiatives of various organisations. It presents the 21st century best practices and the dynamics of CSR for practitioners, academicians and researchers. This book is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink their CSR practices.

Contents: Preface. Section I: Corporate social responsibility and legislations. 1. Decoding corporate social responsibility: the global perspective/R.K. Mishra, Shulagna Sarkar and Punam Singh. 2. Embedding corporate social accountability through ruggie’s framework (2011): an initiative to plug-in the corporate human rights contravention/Dhirendra K. Vajpeyi and Roopinder Oberoi. 3. Social auditing: an essentiality to effective corporate social responsibility/Dillip Kumar Kar. 4. R&R Versus corporate social responsibility: a curtain raiser/Bibhu Prasad Mohanty. 5. Corporate governance and corporate social responsibility in perspective/Kirti Chawla. 6. Social auditing and public policy: a mass media critique/Dharmesh Pushpa Dhawankar. Section II: Corporate social responsibility and emerging issues. 7. corporate social responsibility and sustainability: new mantras of corporate strategy/Arun Kumar Rath. 8. Turning the wheel of social responsibility: towards integrating corporate social innovation with the corporate social responsibility agenda/ Tulsi Jayakumar. 9. Creating shared value for leveraging full spectrum corporate social responsibility: an emergent deepening in syntax of responsible capitalism/Roopinder Oberoi. 10. Ethical business for sustainable development: a new paradigm of corporate social power in global governance/Manosmita Mahapatra and Subhransu Panda. 11. Awareness of corporate social responsibility activities through internal communication practices/Sweta Saurabh. 12. Inclusiveness as a tool for corporate social responsibility: a perspective/Krithika Ram. 13. Monetising corporate social responsibility activities of employees: challenges and opportunities/A. Sridhar Raj. Section III: Best practices in corporate social responsibility. 14. Corporate social responsibility practices and its outcomes of public and private undertakings in India/M. Jothi. 15. Assessing corporate social responsibility practices of Mauritian companies/H. Urdhin, K. Padachi and K. Seetah. 16. Corporate social responsibility at NMDC limited/P. Shyam and Jibitesh Rath. 17. Making corporate social responsibility mandatory: where are we heading towards? An empirical study/Anupam Anand and Rajender Singh Sajwan.

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About the author

R.K. Mishra

R.K. Mishra is currently Professor and Dean (Research) at the Institute of Public Enterprise, Hyderabad. He is a graduate of International Management Programme, SDA Bocconi, Milan, Italy. He has research stints at London Business School and Maison Des Sciences De L' Hommes, Paris. He has taught at the University of Bradford (UK) and was a visiting Professor at Maison Des Sciences De L'Hommes, Paris. He was on action research at North-West Province of South Africa at the invitation of DFID, UK. He has undertaken many institutional researches and consultancy projects on various aspects of public enterprises, public systems and finance. He has been a Management Consultant to several national and international organizations including PWC and Adam Smith Commission, Prime Minister's Economic Advisory Council, Indian Council of Social Science Research, Commonwealth Secretariat, International Civil Service Consortium, State Bureaus of Public Enterprises, Financial Institutions and Banks. He is Vice-President (Asia), International Association of Schools and Institutes in Administration, Brussels. He is Honorary Member on the Board of Research, American Biographical Institute, USA. He is special invitee to the Board of Governors, Institute of Public Enterprise, Hyderabad. He has several international and national publications.

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Bibliographic information

Title Revolutionising Corporate Social Responsibility: Towards a Sustainable Tomorrow
Format Hardcover
Date published: 31.12.2015
Edition 1st. ed.
Language: English
isbn 9789332701816
length 358p.,