Communicating India’s Soft Power: Buddha to Bollywood
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As the world’s largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.
Contents: Introduction. 1. De-Americanizing Soft Power. 2. The Historical Context of India’s Soft Power. 3. India Abroad: The Diasporic Dividend. 4. Software for Soft Power. 5. Culture as Soft Power—Bollywood and Beyond. 6. Branding India—a Public-Private Partnership. Conclusion . Afterword. Bibliography. Index.
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