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Synopsis A great deal has changed since Dr. Donald Moine and Dr. Ken Lloyd wrote their best-selling book, Unlimited Selling Power, a dozen years ago. The huge popularity of that book rested on one simple fact—it empowered sales professionals to dramatically improve their sales effectiveness, to close more sales with less effort. Simply put, it made its readers more successful. It made them money! Ultimate Selling Power is the book that America's 18 million full-time salespeople have been waiting for ever since—it's more than a decade's worth of the best strategies collected by the authors from the most powerful sales professionals in the world. Ultimate Selling Power features the many powerful new sales and marketing techniques that have been developed in the last decade. There is no theory in this book. It is a practical, step-by-step guide to what the best, most successful sales-people in the world are doing right now. The vast majority of sales books are either classical 'slap-on-the-back' motivational tomes, tired rehashes of sales classics, or one-trick ponies, featuring a hundred variations of the author's one approach to selling. There is a need for a book that goes well beyond this standard fare and prepares the reader for the realities of selling in the 21st century, one that provides powerful tools for selling, persuading, and negotiating in any situation. Ultimate Selling Power is that book.