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Synopsis This book covers complete and updated syllabus of UPTU, CCS and other state technical universities. It is classified into fourteen chapters:

The first chapter covers marketing management and marketing functions; The second chapter deals with theories and techniques of marketing;  The third chapter examines consumer behavior; The fourth chapter covers product for marketing; The fifth chapter deals with price and pricing strategy; The sixth chapter examines various channels of distribution; The seventh chapter describes distributors planning and strategy; The eighth chapter discusses location and structure of warehouse; The ninth chapter examines incoming material receipt; The tenth chapter deals with retrieval and transaction processing system; The eleventh chapter discusses inventory management; The twelfth chapter focuses promotional strategies; The thirteenth chapter describes personal selling; The last chapter describes direct marketing.

Chapters have been written to keep in mind the latest trends. The explanation has been simplified to the levels of students. It is expected that the book will provide the complete solution to the students of BBA and MBA for this subject.