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Marketing Communication and Public Relations

Authors (s): N H Mullick (Author) , Mohd Altaf Khan (Author)
Format: Hardcover
ISBN-13: 9788190849982
Pages: viii+280p., Bibliography; Index; 23cm.
Pub. date: 08.03.2011, 1st ed.
Publisher: Enkay Publishing House
Language (s): English
Bagchee ID: BB65446
List price: US $ 55,00
Bagchee price: US $ 49,50
You save: (10.00%)
Member price: US $ 44,55 info

Overview for Marketing Communication and Public Relations

Marketing communication and Public Relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quich and easy dissemination of information and mis-information is in part a product of changes in online communication channels, but these communication channels are in part enabled by such social networking.
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