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Changing Tunes of Radio

Authors (s): Jyotsna Jha (Author) , Ishita Mukherjee (Author)
Format: Hardcover
ISBN-10: 8131412789
Pages: 260p.
Pub. date: 20.11.2008, 1st ed.
Publisher: The ICFAI University Press
Language (s): English
Bagchee ID: BB52307
List price: US $ 35,00
Bagchee price: US $ 31,50
You save: (10.00%)
Member price: US $ 28,35 info

Overview for Changing Tunes of Radio

The book provides attention-grabbing reading content to the readers since it deals with a very contemporary issue. Radio has characteristically been an important mass medium, however, the popularity of television and advent of Internet have somewhat devalued the importance and reach of radio. But quite interestingly, the era of globalization also created ripples in the radio industry, deregulation in the radio broadcast industry has thrown open the ramparts for private radio channels. In this light the book takes a smart look at the revamp of radio, its re-emergence and the ways in which it is re-capturing the masses. Digital technology in radio industry has created a revolutionary wave, satellite radio and cognitive radio; radio podcasting has repackaged the radio industry and is going a long way in enhancing the appeal of radio to the masses. The second section narrates various innovative application of radio in spreading health awareness, disseminating knowledge, facilitating local governance and as a vehicle of education etc. This book highlights the role and accomplishments of radio, especially community radio, in the present day. Integral to the content of this book are the ways in which radio has turned a new leaf which will fascinate readers.
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