T.P. Rajmanohar (Author)
T.P. Rajmanohar is a Mechanical Engineer and also an MBA from the Indian Institute of Management, Calcutta. Presently he is a faculty member at Icfai Business School Research Center, Chennai. He has around 33 years of industrial experience in various disciplines which include marketing, planning, purchasing and stores functions and also in e-Business. Before joining Icfai, he was in-charge of Materials Management with a medium sized gasket company in Chennai as General Manager.
K. Gowri Shankar (Author)
K Gowri Shankar holds an MA in Politics & Public Administration and an MBA from the University of Madras. Currently, he is working as a Faculty Associate at Icfai Business School Research Centre, Chennai. Prior to joining Icfai, he worked as Sales Manager in Tablets India Limited, Chennai and Ethnor Limited (a subsidiary of Johnson & Johnson) Mumbai, as Senior Client Support Manager in Career Development Foundation of Oman, Sultanate of Oman and as Assistant General Manager-Entertainment in MGM Group of Companies, Chennai. He has thirty years experience in marketing, sales and general management. His areas of interest are marketing, sales and business strategy.
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