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Synopsis Writing is an art, but writing for the web can be quite a scientific experience. Especially, if you plan to capture the eyeballs of the fickle readership of this neo-medium! This book deals with the what, why and how of writing for the web. Not necessarily in that order or in those words. Whether you are creating content for Corporate websites, writing promotional copy for Sales pages, developing your Personal websites, or updating your Blog, this practical guide aims to help you write effective web content that will make your visitors want to read. You will get quick tips about how to cater to specific audiences, how to make sure that your content is the attention grabber that you want it to be, and how to get good search engine rankings for your web page.