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Textbook of Mass Communication

Authors (s): J.K. Singh (Author)
Format: Hardcover
ISBN-10: 8131300633
Pages: x+274p., Index; 23cm.
Pub. date: 08.05.2012, 1st ed.
Publisher: A.P.H. Publishing Corporation
Language (s): English
Bagchee ID: BB39686
List price: US $ 44,00
Bagchee price: US $ 39,60
You save: (10.00%)
Member price: US $ 35,64 info

Overview for Textbook of Mass Communication

Communication in its simplest sense is a human relationship involving two or more persons who come together to share, to dialogue and to commune, or just to be together say at a festival or a time of mourning.  Communication is thus not so much an act or even a process but rather social and cultural togetherness.  Communion with oneself, with God, nature, the world of spirits and with one’s ancestors are also form of communication, communication studies was largely influenced by such needs and such research as well as the rapid growth of the press and later of the cinema, radio and television.  In India generally the primary focus of interest in communication is how does the receiver make sense of the stimuli that he receives so as to deepen his self awareness.

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