Overview for Communication Models
The book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and challenges, and the changes people oriented and technology oriented. The style of presenting these from different perspectives in the form of Models enhances its value for it facilitates quick understanding. New model may occur due to changes in modalities of communication. Along with this, newer needs and demands may turn for newer needs and demands. People become more aware, educated and motivated in these diverse contexts and set up new modalities of both interpersonal and media communication. In order to present and explain the widened scope of different communication perspectives, more and advanced level Communication Models evolve. The present book focuses on Communication Framework, Concept of Communication and Communication Perspective. It presents Communication Models in nine sections highlighting the perspectives from which human communications are practiced, interpreted and analyzed overtime. It makes a detailed study of models vis-?-vis Development Communication Models, International Communication and Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication research Models, Business Communication Models and Models for Communication Strategies and Planning. The book would prove a useful aid in presenting communication in different perspectives to the students, teachers and trainers, researchers, practitioners, professionals, and educators who deal in diverse areas of Communication and focus on the critical issues pertaining to hem. The book is cohesive and easily comprehensible.
Uma Narula (Author)
Uma Narula is Ph.D. in communication from the University of Massachusetts, Amherst USA. Dr. Narula is Director/Communication Consultant with Communication Networks, New Delhi, India. She regularly conduct social and development research on national and international issues and provides communication training to corporate and academic groups. Dr. Narual has extraordinary research acumen and rare understanding of people and their emotions. these qualities helped her to draw out the nuances in perceptions of the five generations presented in the book Indian Women Across Generations. She has authored Six books: Mass Communication: Theory and Practice, Development Communication: Theory and Practice, Mass Communication Technologies: New Perspective, communication Perspectives: Cultural Diffusion, Dynamic and Challenges, and Yearnings. She has also co-authored three books: Development as Communication, Culture, Politics and Research Programs, and New Communication Technologies in Developing Countries. She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.