Overview for Travel Agency Management: An Introductory Text
Travel Agency Management is the first book of its kind which touches upon at length all typical travel agency and tour operator management issues, challenges, and gray areas such as, concept of agency and tour operation, changing dimensions of tour operators, itinerary planning, tour package management, Tour costing and Pricing, Travel agency marketing, Travel agency HRD, Cruise industry, Hotel industry, Financing tourism ventures and projects, Airline ticketing, Case studies, etc. This new edition has been thoroughly revised to take account of the changes in this volatile tourism industry. Moreover, this second revised edition gives, more comprehensive conceptual and practical understanding of the subject to the students and other professionals. The salient features of the 2nd revised edition etc: It incorporates academic and industrial topics to meet present as well as future requirements. Cases, examples, thumbs, tabs and illustrations are given for easy understanding and referencing. It includes new chapter on cruise industry, which is an emerging segment of tour operation business. Each chapter in thoroughly updated to provide latest information about the areas. It focuses on students as supervisor, tour planner, tour manager, trainer and tour executive and prepare them for new assignments, duties, and responsibilities. Each chapters starts with learning objectives and ends with references which encourages students and readers for further research.