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Apart from other programmes of dairy development, Operation Flood was launched in the country in early seventies with a view to bringing white revolution and providing marketing support to milk producers. Notwithstanding the institutional intervention through establishing a network of milk co-operatives, the role of unorganized and informal sector continues to be crucial due mainly to the special character of the product and existence of local milk markets. In this book, the authors have presented an incisive analysis of production, consumption and disposal pattern at the farm level, marketing system prevalent in rural areas and prices and quality of milk and milk products at different levels of marketing. Some observations on the impact of dairy development programme have also been presented. The book will be of immense interest to all individuals and organizations engaged in dairy development, policy makers, professionals, researchers, students, consumers organizations and dairy industrialists. As a consequence of recent move of the Government of India to open this sector for private investment, the entrepreneurs who are planning to enter this sector will find the material contained in this book as a useful aid in their decision making.