Free Shipping Worldwide | Members get 10% extra.


Close

Shipping & Delivery

Shipping Rates

Bagchee.com can ship to virtually any address in the world. Please check on this page for more information on costs and delivery times. Interested in free shipping? Learn about our FREE Shipping .

Shipping Method Delivery Estimate First Item Charge Each Aditional Item
Free! Standard 6-16 Days Free for order above $30 Free for order above $30
Standard 6-16 Days $ 7.00 $ 5.00
Trackable Expedited 4-6 Days $ 12.00 $ 8.00
Trackable Express 2-3 Days $ 30.00 $ 25.00
Close

When my order will arrive?

It really depends on the item -- you can see the relevant info on its page. You'll get a email when your item has been shipped.

Bagchee.com can ship to virtually any address in the world. Once your order has been shipped, we offer the following times for delivery in business days (Mon-Fri):

Australia and New Zealand 7-12 business days
Middle East and Gulf 7-12 business days
Singapore & Hong Kong 7-10 business days
United Kingdom 7-10 business days
Europe 7-12 business days
USA and Canada 7-15 business days
South America 7-18 business days
All other countries 7-15 business days

Brand India

Authors (s): Sunanda Mongia (Author)
Format: Hardcover
ISBN-10: 8176464694
ISBN-13: 9788176464697
Pages: xiv+282p., Appendix; Bibliography; Appendix; Index; 23cm.
Pub. date: 01.01.2005, 1st ed.
Publisher: B.R. Publishing Corporation
Language (s): English
Bagchee ID: BB21491
List price: US $ 46,00
Bagchee price: US $ 41,40
You save: (10.00%)
Member price: US $ 37,26 info

Overview for Brand India

Being precisely located, no nation escapes positioning in the global order. And, a nation inevitably sells itself before it sells it products. Brand India is about how India has marketed itself to the West/Rest. This begins with a process of self-definition, constructing accumulative narratives of images, origins and essences. Definitions are differential and they show that nations are 'matchless' on the globe. national definitions are also dynamic, incessant and each narrative is a chronoscopic freeze of the nation's current meaningfulness. If we were to thus ask the question "What is India?" of the many answers, one would be that India is Spiritual, a definition classically antique and stylishly modern. India is also Mother, recently transformed into Miss India is also the land of deva-bhasa, Sanskrit; banished by loka-bhasas, vernaculars; banished by Hindi/Hindustani; and lately by the world-conquering jag-bhasa, English. National definitions are constructed in communal history, philosophy, culture and literature and are thus initiations into post-colonial literary studies. One is not to suppose that such narratives are topics of impenetrable academics. For, when they shift from the textual to the actual, abstract to material, they redefine the country as a brand. Thus, Brand India has its TINA (There-is-no-alternative) factor imparting value to all its products. So, now, if we question why, India, after selling yoga for ages, is also selling cars; or is becoming the current investment destination; or why Indian-English is accentuated in call-centres, we find that another master narrative of India is being fabricated. It is a narrative of Materiality making India the global flavour of the season.
Write your own review
  • There are no reviews yet. Be the first to write one

Similar items