Strategic Management in Industrial Corporations
The book aims to present the different aspects and issues that need strategic thinking and actions on the part of senior executives striving for credible sustenance and business excellence in this era of stiff global competition. Achieving growth being virtually a distant dream, it may perhaps not be enough for even survival through the traditional approach. The frequently emerging technological paradigms are adding to the challenges further. The topics dealt with in this book are expected to evoke innovative and strategic thinking that will help articulate strategic planning and action for achieving the desired results in the changing business environment. While crystallizing the contents, the author has primarily relied on his rich experience spanning over 40 years with some large industrial and business organizations and professional institutions.
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