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Synopsis Big ideas for Small Businesses provides you with the skills and tools to grow your business and shows you how to inspire your people to actively pursue opportunities for growth.

Includes numerous case examples of start-up companies displaying ambition, courage, and persistence to achieve outstanding business success. Describes the human elements of managing and how individuals’ attitudes, states of mind, and overall ways of thinking can decide the outcome of business plans. Shows approaches to creating opportunities for small businesses in a tough competitive environment by identifying emerging, neglected, or overlooked market segments. Focuses on the actions and counteractions that can outthink, outmaneuver, and outwin larger competitors. Provides tools and guidelines for gathering competitor intelligence, alongwith a systematic process for decoding competitor’s plans. Furnishes a variety of options and problem-solving techniques to distinguish a business from competitors. Shows how to strengthen a market position against larger competitors. Includes a 100-question strength/weakness checklist to conduct a total assessment of a company’s capabilities. Contains a flexible format for developing a Strategic Business Plan. Special feature: Includes a unique Strategy Diagnostic Tool to assess a firm’s competitive strategies. Provides a reliable performance measure to gauge the likelihood of success, before committing resources.