Overview for Museum Information Service: Its Management and Marketing
The book comprises of three major aspects that are essential for museums. These are Museum Information Service, Management and Marketing of Information Service. This is a complete survey based book, written on Indian perspective. Analyses on various survey results have been included that highlights the present scenario of information dissemination in Indian museums and dissatisfactions of people. The study points out why visitors' number is so less in Indian museums that is causing hindrance in surviving the museums successfully. Various modes of information dissemination are suggested and hope that these can help museums to satisfy visitors, common people and users. A plan is given for developing the information service in Indian museums. Suggestions are also given in order to overcome problems like financial crisis, administrative problems, shortage of human resource, poor infrastructure and age-old image in society. An attempt has been made on managing information systematically to provide access to users and retrieve information instantly, taking utmost security. Various aspects of marketing of information service are also given in the book that can guide museums in attracting people, enhancing image and earn revenue.
Dhriti Ray (Author)
Dr. Dhriti Ray has had a good academic career all throughout. She did her M.Sc. in Museology in 1998 with First Class First Rank in the Calcutta University. She was awarded Ph. D. Degree by this University in 2006 for her Thesis on "Museum Information Service"--its Management and Marketing for the survival of museums in India Today. Currently she is an External Project Investigator In-Charge of the Asiatic Society, Kolkata and doing her Post Doctoral research work in the field of Cultural History of the Nagas and the Manipuris, since April, 2007.
Bagchee
