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Synopsis Marketing is the process of interesting potential customers and clients in your products and / or services. The key word in this marketing definition is “process”, marketing involves researching, promoting, ‘selling, and distributing your products or services. Increasing sales in an existing market is one of the easiest ways to grow your business. Your already have a head start with this growth strategy as once your business is established, it has regular customers, and, like all businesses, you’ve collected all kinds of information about them. The key to successfully increasing your sales in an existing market is to know your customers’ buying histories, both generally and individually. The goal, of course, is to get your existing customers to buy more. The data about what your customers buy, when and how often will help you make savvy decisions about stocking and marketing. Focusing on increasing your sales in existing markets is well worth the effort, because it’s a business growth strategy that will grow with your business. And as we all know, one regular customer is worth ten one-time buyers or more. This book elaborately deals all the aspects, functions and strategies of Business Marketing in a lucid manner.