How to Export and Import, , Michael E. Allen, Lotus Press, 8183820182

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How to Export and Import

Michael E. Allen (Author)

Synopsis This book brings you completely up-to-date guidance on every aspect of conceiving, launching, and operating a successful import/export business. It covers every aspects to run an import/export business: how to start an import/export business, how to develop an export strategy, how to sell overseas, how to develop an export strategy, how to sell overseas, how to develop an export strategy, how to sell overseas, how to collect money from overseas transactions, how to face the legal issues in import/export, and so on. It is an essential reading for anyone concerned with importing and exporting. It will help the reader to become a key player in the glamorous and lucrative world of international business.

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About the author

Michael E. Allen

Michael E. Allen is a master of strategic marketing management. He has over 18 years of experience inthe marketing profession. He has worked with multinational companies in variuos capacities including consumer products, health care, computer software and hardware, retailing, financial services, advertising and direct marketing. His consulting experience focuses on the areas of marketing strategy, marketing planning, advertising and marketing research.

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