Logo

Synopsis Are you familiar with the concept of product life cycle? Of course you are! Does the prospect of a SWOT analysis bring you our in a cold sweat? Probably not. But what about the Johari window? Or Zipf’s Law? Michael Ward’s new book brings together a formidable array of tools designed to improve managerial performance. For each entry he introduces the technique in question, explains how it works, then goes on to show, with the aid of an entertaining case study, how it can be used to solve an actual problem. The so techniques, including some never before published, are grouped into eleven subject areas, ranging from strategy to learning. For managers in every type of organization and at any level, as well as for students and consultants, 50 Essential management Techniques is likely to become an indispensable source.