Overview for New Directions in E-Commerce
Itâ€™s a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applications and technologies. Charles Steinfield calls instead for an examination of how e=commerce influences fundamental relationships between consumers and firms, and the larger society in which they operate. New Directions in E-commerce offers an international group of scholars and practitioners representing eight countries at the cutting edge of electronic commerce. The essays are divided into four basic topics: understanding consumer responses to Internet stores; market structure and business-to-business e-commerce; e-commerce and industry structure case studies; and social and policy concerns in e-commerce. Collectively, they will help researchers, business leaders, and policy makers to arrive at informed, stable approaches to an essential facet of contemporary life. In this volume thirty international scholars and practitioners explore multiple facets of electronic commerce.
Charles Steinfield (Editor)
Charles Steinfield is a professor in the Department of Telecommunication at Michigan State University. He has been a visiting professor and researcher at a number of institutions, including the Institute National des Telecommunications in France, Delft University of Technology in the netherlands, Bellcore, and the Telematica Institute focus on the social impact of new communication technologies. Professor Steinfield is co-author, with Thomas Baldwin and D. Stevens McVoy, of Convergence: Integrting Media, Information, and Communication, which recieved the Cable Book of the year Award by the National Cable Television Association in 1977, and co-editor of European Telecommunications in Transition: Policies, Technologies, and Services in the European Community and Organizations and Communication Technology. He has also served as editor of special issues of the journal of Computer Mediated Communication, Electronic Markets, Communication Research, and Information Systems Research.