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Airline Service Marketing

Authors (s): Sharad Goel (Author)
Format: Hardcover
ISBN-13: 9788182744042
Pages: xiii+401p., Illustrations; 24cm.
Pub. date: 31.12.2009, 1st ed.
Publisher: Pentagon Press
Language (s): English
Bagchee ID: BB1318
List price: US $ 66,00
Bagchee price: US $ 59,40
You save: (10.00%)
Member price: US $ 53,46 info

Overview for Airline Service Marketing

With real life examples and illustrations in the context of Airlines from different countries, this book provides an international perceptive on Airlines Marketing covering three different segments—airline passenger marketing, airport marketing and air cargo marketing. An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters that discuss airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels and selling and advertising policies. Written in a simple language, the book provides a clear explanation of both, marketing and airline industry jargon.

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