Essentials of Business Research
Written specifically for business students with an interactive approach, this bestselling, jargon-free textbook highlights each stage of the research process, guiding you through actionable steps and explicitly setting out how best to meet a supervisor’s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy-to-follow tips and detailed screenshots and diagrams.
Key features:
· Integrated with ‘You’re the Supervisor’ sections—helpful in learning methods to meet research objectives
· Illustrated case studies and examples from different types of international businesses
· Detailed guidance on software packages such as SPSS
· Engaging questions and answers
· Annotated further reading.
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